Packed with solid information and straight to the point.
Gavin Simon, aspiring freelancer
The Freelance Web Development Pricing Ebook
Freelancing comes with a lot of uncertainty. Pricing your work and estimating projects are two of the most difficult skills to develop starting out. They also come with the highest stakes: if you screw up, you lose money!
Freelance Web Development Pricing gives you confidence amidst all the uncertainty. You’ll learn to:
Find your minimum hourly rate. You’ll probably never charge this rate, but you’ll know the minimum you need to charge to stay afloat.
Make a profit on every gig. Profit allows you to do more than just keep going. It allows you to grow, whether that means reaching bigger customers or bringing on help to do things you can’t do or don’t enjoy.
Bid with confidence. There’s always at least a hint of uncertainty when you quote a price. This book will show you how to support your bid and deliver it with minimal doubt.
Handle pushback from prospective clients. Clients want to know they’re getting good value for their money. You’ll learn how to prove that you’re worth it.
Detailed Outline
Here’s a more detailed look at what you’ll be getting in the book.
Part 1: Freelance Rates 💰
Pricing Is Scary
Things You May Not Know
How Many Hours You’ll Actually Bill
Things You’ll Have to Pay For (That You Might Not Have Considered)
Taxes
Vacation & Holiday Pay
Retirement Savings
Health Insurance
Life Insurance
Other Benefits
Your Tools
Find Your Ideal Hourly Rate
Basis for Your Rate
Example Calculation
What If My Expenses Are Low?
The Magic Ideal Rate Formula
Ways to Price Your Services
Pricing By Time- Hourly, Daily, or Weekly Rates
Advantages
Disadvantages
Project-Based Pricing
Advantages
Disadvantages
The Holy Grail of Pricing
Outputs over Inputs
Implement Pricing Based on Outputs
The Cost of the Problem
The Impact of the Solution
Putting It All Together
Talking to Clients
Understanding Your Value
Proving Your Value
Lean on History
Show Proof
Let Them Set the Value
Negotiating
Mindset
Strategies
Landmines and Red Flags
Freelance Rate Roadmap
Where to Start
Increasing Your Rate
Transitioning to Output-Based Pricing
Part 2: Estimating Projects 🕔
Why Estimate?
So You Can Tell Your Client When Their Project Will Be Done
So You Can Make Sure Your Pricing Makes Sense
So You Can Get Better at Estimating
Breaking Down the Project
How to Break It Down
Project: Build a pricing calculator for a customizable product
Project: Help us launch a new product on our web site
How to Know When You’re Done
Estimating Each Part
Draw On Your Experience
Estimating Tasks When You Have No Experience
A Complete Estimate
Project: Help us launch a new product on our web site
The book is for brand new freelancers, established freelancers who have trouble with pricing, or freelancers looking for ways to increase their profit margins.
It’s written specifically for web developers, but other freelancers will still find most of the book useful.
How do I know this will work for me?
What this book will definitely do is give you a new perspective: the methods I’ve used to price and estimate. Learn what you can from my experience. Try my methods and, if they don’t work, cherry-pick what you like from them.
The developer interviews included with the deluxe package will give you some additional perspectives you can mix into the stew that will become your own method of pricing and estimating projects.
Will this book still be useful if I'm not in the US?
Most of the book is applicable wherever you operate your business. Specific rate recommendations are geared toward US freelance web developers.
The contract included with the Deluxe package has been reviewed by a lawyer in the US.
What if I receive the book and don't like it?
If you don’t like the book for any reason, email me at devon@raddevon.com for a full refund.